Global Head of Brand
Footshop
2025 – present
Founded in 2011, Footshop has grown into one of Europe’s leading retailers of premium lifestyle footwear, apparel, and sportswear, with over 75% of its sales coming from outside the Czech Republic. More than just a store, Footshop is a global medium that connects cultures, subcultures, groups, and individuals into one community bound by a shared love for streetwear.
CMO
Potten & Pannen – Stanek
2024 – 2025
Potten & Pannen – Stanek is a Czech company that has been bringing the culture of high-quality, healthy, and creative cooking and dining to your households since 1992. The company is the exclusive importer, distributor, and seller of the most prestigious global brands, including Zwilling, Emile Henry, KitchenAid, SMEG, Mauviel, Rosenthal, and Villeroy & Boch. Its portfolio also includes the Gourmet Academy cooking schools and SMEG showrooms in Prague and Bratislava.
In this role, I was responsible for leading the marketing and e-commerce departments, with a focus on developing and implementing a marketing and brand strategy that would enable double-digit growth of the digital platform. I also worked on elevating the lifestyle communication of the distributed brands across online channels, traditional media, and through event activations.
HEAD OF MARKETING
Automobilist
2022 – 2023
Automobilist’s mission is to re-energize inspiring motoring stories by using modern technology to create premium artworks, in partnership with iconic automotive personalities and brands such as Formula 1, WRC, McLaren, Mercedes-AMG, Porsche, or Red Bull Racing.
Automobilist also operates official Print Stores for Formula 1, WRC, and Le Mans.
In my role, I was responsible for Global marketing strategy, Product strategy, Budget management, Team management, Media relations, Comms cooperation with partners, B2B marketing, and research.
PARTNER
NOWHY agency
2020 – 2023
NOWHY is lifestyle & culture focused agency with projects ranging from events, merchandise production, artists bookings to e-com development and operations, video production and graphic design.
Responsibility for:
- operations
- finance
- e-com
- events
MARKETING MANAGER
Espace retail
2019 – 2022
Espace Retail s.r.o. is a retail partner for global brands such as Vans, The North Face, Lee, Wrangler, Puma, and Under Armour in the Czech and Slovak markets, where it operates 17 monobrand or dual-brand doors in total, as well as an e-commerce platform, Espaceshop.cz.
- responsibility for marketing planning and execution across 17 dual and monobrand doors, such as Vans or The North Face
- launch of a multibrand e-commerce site – key focus on performance marketing and the economy of the project
- tools integration, such as an online returns platform
- leading a small team withthe support of online performance agencies
- building a whole marketing department from scratch
BRAND MANAGER
Footshop
2017 – 2018
Founded in 2011, Footshop has grown into one of Europe’s leading retailers of premium lifestyle footwear, apparel, and sportswear, with over 75% of its sales coming from outside the Czech Republic. More than just a store, Footshop is a global medium that connects cultures, subcultures, groups, and individuals into one community bound by a shared love for streetwear.
- responsibility for brand communication
- new market openings
- managing team of 8 – 10 specialists in HQ and in remote markets
- building local & global brand relations
- Curating never been done activations at the markets, such as the first international footwear collaboration
- reporting and evaluation of brand performance directly to CMO
MARKETING CO-ORDINATOR
Vans
2011 – 2017
Vans is the original action sports brand and icon of creative exploration, rooted in authenticity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through the pillars of action sports, music, art, and design.
- responsibility for brand re-launch and stabilisation in the region with ‘from core to fashion’ strategy
- yearly marketing activities planning
- budget planning
- retail marketing
- media & PR
- events organizing – lifestyle, sport, music
- sponsorship – influencers and athletes
- social media
- Hungarian market supervision
EXECUTIVE COMMITTEE MEMBER, COMMUNICATION & EVENTS
Czech skateboarding asociation
2013 – 2022
Czech Skateboarding is the official governing body of skateboarding in the Czech Republic. Our mission is to create the best possible conditions for the future and current athletes of one of the youngest Olympic sports.
- Live scoring rollout in the 2020 season, judging workshops, and Championship judging direction
- Member of Executive Committee 2013-2019
Czech Skateboarding Cup planning, execution, and communication
PR TRAINEE
Native PR
2010 – 2011
Since 1993, Native PR has been a consulting firm providing professional services in corporate communication and public relations.
- press conferences
- press releases
- PR activations
- main clients: Citibank, Unipetrol, KPMG, Hornbach
Editor in Chief (online) & Editor (print)
Board magazine
2007 – 2010
Board was leading the CZ & SK magazine about snowboarding and skateboarding, founded in 1995.
- responsibility for the content of the leading skateboarding and snowboarding website in CZ & SK,
- supervision over the work of two editors, a photographer, and a videographer